There are some things that are true then there are some that are false. Clients have expressed in the past some or all of these situations and we can help solve these common myths.
Myth 1: Build it and they will come.
So you have a web site and it is on the Internet but who knows how do find you? Only those with your exact web site address will know how to find you. Our search engine placement specialist will consult with your marketing team to make sure we properly place and list your web site in the appreciate directories. Contact a Specialist
Myth 2: We built it, now we are done.
Doesn't your business change from time to time. Don't you have new products and or services you want to let customers or associates know about. How about service notifications or upcoming sales promotions? We can set up planned updates to keep your web site current and your customers coming back. The most effective web sites are the sites that keep their content fresh so you clients will have something new to see or read when they return again and again.
Myth 3: We registered with the search engines, now we are done.
Many companies wonder why the hits over time decreased and their placement in the search engines slips. As search engines grows and more web sites are placed a sites ranking will slip, but this doesn't have to happen. With proper monthly analysis DSD's Internet Marketing Services can help your site maintain page placement.
Myth 4: They will call us if they want more information. (As in, don't put any information on the site that will need updating.)
The one reason anyone comes back to a web site is to see if it changes. If your business doesn't keep the site up to date you lose customer interest. The customer doesn't call because they fell you have nothing new to discuss. If your a local merchant this can keep them from coming in. If you have new products to show on a monthly basis then they come back the web site and if they see something they like they will call or come visit your store. So keeping current up to date information on your web site is vital to its success and your company's growth.
Don't believe these myths. A successful Web site is an ongoing project just as your business is on going. Up-to-date and complete information is essential. If a site visitor doesn't find what they want on one site, they will simply go somewhere else. In the same vein, just because they find your site today, it does not mean they will be able to find it tomorrow.