Web Design Optimization - Good Designs can lead to Better Rankings

How can the design of a web site lead to better search engine rankings? That answer is simple: Good design leads to more pages indexed by a search engine and a better experience for visitors to the site.

Today it is more important that your web site be designed in CSS: That is Cascading Style Sheets. By designing a web site that is based on CSS it is easier to edit and more importantly the page size of the web site is smaller. This will make it easier for the search engines to spider and index the pages. Also pages that are built in CSS tend to be 1/2 the weight of a typical web page so they load much faster. This allows your visitors to get the information they are looking for quickly. The more time they have to wait while a page loads the more likely they are going to leave your site and move somewhere else.

Another important aspect in design is the navigation of your web site. Is it easy for both the search engines and the visitors to navigate around your web site. Is your home page linked to the main pages of your web site. All all of your interior pages linked back to the home page. The navigation of the web site is critical to directing visitors around your web site.

Last we cannot forget about the graphical look of the web site. Is the look of your site stuck in the 90's? Having a graphic artist design a quality layout is important in establishing your presence. But you don't want to go over board on the graphics. You can still have a high quality CSS modeled web site and still have good looking graphics with out sacrificing the size of the web pages. It is all in how it is programmed and implemented.

We work with some of the best graphic designers in San Diego. So if you need to find a high quality designer we can help.

A web site that is designed well and properly coded will index well in the search engines and offer your visitors a rewarding experience. A poorly designed site will suffer in the search engines and ensure your visitors do not return.

 

CSS Design Facts:

Cascading Style Sheets (CSS) can help reduce the weight of a web page by 50%.

CSS based web sites will have a higher content to page weight ratio.

CSS allow sies to be edited much faster by changing elements in a sigle file. Want to change all of the links in your web site from blue to red? Just change the <a> tag in the CSS and all of your links site will change.

Properly coded CSS sites are completely cross browser compatible.